In 2021 a record number of 6.157 complaints and reports were received. Of these, 3.647 were handled without the intervention of the (chairman of the) Advertising Code Committee. The (chairman of the) Advertising Code Committee (RCC) and the Board of Appeal (CvB) have taken 462 decisions following a complaint. This involved 259 Chairman decisions.
A total of 2.048 identical complaints were received. These complaints are not all individually considered in the context of an effective complaints procedure, but the complainants receive the ruling made based on a similar complaint.
The plenary Advertising Code Committee has issued 174 decisions. 96 complaints were upheld and 71 complaints were dismissed (not upheld). Furthermore, the Committee took 7 interlocutory decisions. The Board of Appeal (CvB) has made 29 decisions. This involved 17 recommendations (upheld) and 12 rejections (not upheld).
Please read the full Annual Report 2021 here (in Dutch)